Heirloom seed-saving
We source from farmers who hold their own seed. No hybrids, no patented varieties, no per-season seed dependency. Each crop traces back to a regional landrace.
— Our Practice —
Sustainability,
Stated Plainly.
We don't hide behind certificates or buzzwords. Here's exactly how we farm, mill, pack, and pay — and what we've committed to fixing next.
— What We Do —
Six practices,
no fine print.
Each of these is a deliberate choice we make — and a few of them cost us margin. We think it's worth it.
Zero synthetic chemicals
Our partner farmers practice natural and traditional methods — neem, vermicompost, intercropping, and crop rotation. No synthetic fertilisers, herbicides, or pesticides ever touch our pipeline.
Rain-fed where it matters
Millets and emmer wheat are cultivated on rain-fed terraces. We deliberately favour low-water indigenous crops over thirsty modern varieties.
Slow, traditional milling
Stone chakki for flour, cold-pressed wooden ghani for oils, hand-pounding for spices. Slower processes preserve the nutrient profile commercial milling burns off.
Direct, fair trade
We pay farmers transparently and pre-buy harvests where possible to absorb risk. No middlemen between the field and our warehouse.
Plastic-conscious packing
Cotton inner bags and recyclable kraft outer cartons. We're moving the last shrink wraps and tape over to home-compostable alternatives by FY26.
— What We've Committed To —
Public commitments,
held to dates.
- 2026
20+ partner farms · 13 states
Expanding sourcing partners across Tamil Nadu, Uttarakhand, Manipur, Meghalaya, Madhya Pradesh, Maharashtra, Assam, Kerala, Gujarat, Andhra Pradesh, Rajasthan, UP and Karnataka.
- 2026
100% traceable batches
Every retail packet ships with a unique QR-trace code linking to farm, harvest period and milling date.
- 2027
Compostable secondary packaging
Replacing all remaining plastic outers, tape and labels with home-compostable equivalents.
- 2027
Open-sourced impact ledger
Publishing our farm payments, water-footprint and seed-diversity numbers in an annual public ledger.
— Hold Us To It —
Have a question about a claim?
Every commitment on this page should hold up to scrutiny. If something looks soft, write to us. We'll either point you at the receipts or change what we're saying.